ATTENTION DECODED

6 reasons you should buy a home.  An improving economy and steady job market signals an improving housing market. One stimulates a rise in the others. This will remain virtually unchanged by the most recent rate increase in the foreseeable near future. If the average home price is 225k this would mean on a 30 year fixed rate loan the increase would reflect a predicted drift to $26 a month increase on buyers. Not enough to stop people from buying a home when home values are on the rise. Interest rates increasing is actually a sign that the economy has improved and showing no sign of slowing.  When the Federal Government raises interest rates the masses will always shudder.  Here is the reality: #1. Interest rates are still low even after this raise.  #2. Buying a home still makes sense in America. #3. The dollar is strong. #4. Buying property is still one of the safest ways to diversify your money. #5. We have both steady job and economic growth to support our housing...

Long Pitches.  Long pitches aren't the problem. The reason you are not converting prospects isn't the length of your sentences. The problem is connection. Prospects are not short for time. Time can be made if there is more perceived value going on in the current moment than the anticipated value in the next. An elevator pitch was originally designed to spit out the product/service as fast as possible. A fast delivery with the hope that you could speak within a prospects attention span.  A strategy designed so that prospects would be receptive rather than irritated with you. This strategy is all but dead. There are too many options for people to pick from. You won't compel them with the verbal equivalent to a tweet.  Selling today requires you to be compelling. To be compelling you have to hit an inner nerve. Then you have to serve them IMPACT. A "one thought wonder". A reason to dialogue further. This may take longer than an elevator ride... But time matters less ...