"We are disappointed because you promised..."
Consumers have high expectations. We know that consumers have high expectations because of the disappointment that can be detected in their negative reviews. Experiences that fall short of promised expectations are why customer satisfaction ratings consistently show up in product/service reviews. Almost every unsatisfied review you will encounter has the language of: "I thought this would be better" or "we expected a different experience" and “we are so disappointed”. If the products and services we are offered were required to include a disclosure of a possible negative experience then it would be harder for people to say they were misled and are now disappointed. If all service people were honest then they would all say: "it is possible that something goes wrong with your experience, we simply can not guarantee anything other than doing our best". But the reality-most services and products do not warn us of our potential disapp...