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Showing posts from October 1, 2015

Masquerading as your next client...

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Masquerade: to assume the appearance one is not. Sometimes we confuse what people appear to be with what they actually are. Like many other things, what people are is subject to perspective. For example... Most people would consider a person in the market to buy a small boat to be a potential client to any boat salesmen. I am not convinced. And you shouldn’t be either. Not everyone in the market to buy a boat will be considered a potential client for every boat salesmen. At first glance, this may sound ridiculous. Why would a person in the market to buy a small boat not be considered a potential client to every boat salesmen? Who would pass up a chance to make a sale? The professional sales person with specific price points in mind, that is who. Because some people will masquerade as your clients when you have no business making them your client. A salesperson who is not wanting to be a one of many salespeople for consumers to pick out of a hat must be able to know how to quic...