Great Expectations: Intensive Verbiage for clients with bad previous experiences!
Post Traumatic Disappointment Disorder: a made up term that describes a very real situation for a lot of us. Some clients come into the interview with baggage from a previous experience. That baggage will set the tone for your current relationship unless you re-set the stage. Most bad experiences are a result of someone or everyone in the partnership not ever fully understanding each other. When you know where you and your client stand on main issues, it serves as the foundation of the partnership. Disappointment is a high risk without this beginning clarity. Trust and disclosure work by one building up the other. Demystifying how you do business will eliminate future conflicts. Promote yourself to every client as if they were a bank buying into your business plan. Make them want to give you a loan for your plan. They are investing in you. And so, giving them projected results is not enough. Tell them how you get those results....