Competition and Cooperation.
The rules of competition fade when the competition gets personal . Competition yields the best results when people compete to deliver a fair deal to the consumer. A win-win. This is true because ultimately the consumer makes the rules so long as they have options when choosing products and services. And now more than ever... they do. The goal should always be to create a win-win situation for you and your consumer. Showing the customer a clear win-win scenario by being your partner will give you the best odds for being "picked". With that in mind, you must constantly gauge what is going on in a situation to determine what tactics should be implemented to ensure everyone involved wins. You should always ask yourself: "what tactics should I use in this situation to be picked?" "What are the facts concerning resources and demand for those resources.?" The fewer the resources, the more cooperation you want to display. The more abundant the resources, th...