ATTENTION DECODED

Powerful people who are loved never find it necessary to use force to get where they want to go. They understand that: Power is not oppressing someone who is physically weaker than you... That is just physics. It is not screaming louder than another person... That is just acoustics. It is not the ability to control another persons actions with fear... That is just cowardice. Admirable power is not anything that forces a result. It is the opposite. It is maintaining composure despite feeling a natural animal instinct to react when taunted into a corner. True power is realized in the moments you know you could break a person with your words...and deciding to never... ever do it. Even if the person deserves it. True power is getting behind a person on a platform above the ground, telling them it's safe to fall, and they do...without a moments pause... Because they have no doubt you will catch them. True power is providing more calm in the world. More sa...

Trust and Attention Both are genuine when earned. Both you can waste a lot of money attempting to buy... Trust is what builds quality attention. Attention on the other hand will not build trust. Just because you find yourself in the right place at the right time to get exposure and attention doesn't mean people will trust you. Meaning, spotlight in and of itself is not enough to gain the trust of others. You can spend thousands of dollars a year advertising that you are trustworthy... But until people have a real experience with you that actually proves you are trustworthy... The "trust" virtue you advertise is just  nonsensical noise. Quality attention starts with a smaller audience. An audience you probably won't need to pay to watch you. An audience that ultimately decides they need you because they are all to familiar with the poor performance of whoever your competition claims to be. Trust usually develops into a  need. And needs develop out of this f...