"I wonder if they trust me...."

Trust and Attention

Both are genuine when earned.
Both you can waste a lot of money attempting to buy...


Trust is what builds quality attention.
Attention on the other hand will not build trust.
Just because you find yourself in the right place at the right time to get exposure and attention doesn't mean people will trust you.
Meaning, spotlight in and of itself is not enough to gain the trust of others.
You can spend thousands of dollars a year advertising that you are trustworthy...
But until people have a real experience with you that actually proves you are trustworthy...
The "trust" virtue you advertise is just  nonsensical noise.
Quality attention starts with a smaller audience.
An audience you probably won't need to pay to watch you.
An audience that ultimately decides they need you because they are all to familiar with the poor performance of whoever your competition claims to be.
Trust usually develops into a  need.
And needs develop out of this fear of what will happen with out what you have come to depend on.
Based on that pathology your referrals will sound a lot like this: " trust me, you NEED to work with her or you won't get XYZ".
And this works because all people want to feel deserving of XYZ...
Feeling deserving, people will request you when their friends talk about you.

If you want to know what to spend time on to build your reputation, ask yourself:

How do you want conversations about you to sound?

Trust is what has become scarce.
Be trustworthy and the right attention will follow suit.
Spend your time on what builds real trust.