Ask and you shall persuade...
Persuasion is not about telling, explaining, or proving your point... Persuasion is about asking. Asking is a tactic for making your client feel unique, important, and understood by you. It is a dynamic for your service that should begin at the very beginning of the partnership. Asking is how you will discover what is most important to a prospect... Their URGENCY You should consider a prospects urgency the reason you are involved with them. After all, if there is no urgency or motivation then they do not need you. Later, when problems arise… Persuasion is when you ask your client if the problem is worth forsaking what is most important to them. If you do not know what motivates your clients you have no material to use for reminding them of their initial incentives. Always remember their initial incentives are why you became involved with them in the first place. When emotions run high your clients will not always have the capa...