Ask and you shall persuade...

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Persuasion is not about telling, explaining, or proving your point...

Persuasion is about asking.
 
Asking is a tactic for making your client feel unique, important, and understood by you.
It is a dynamic for your service that should begin at the very beginning of the partnership.
Asking is how you will discover what is most important to a prospect...

Their URGENCY
You should consider a prospects urgency the reason you are involved with them.
After all, if there is no urgency or motivation then they do not need you.

Later, when problems arise…
Persuasion is when you ask your client if the problem is worth forsaking what is most important to them.



If you do not know what motivates your clients you have no material to use for reminding them of their initial incentives.
Always remember their initial incentives are why you became involved with them in the first place.
When emotions run high your clients will not always have the capacity to reason out logical solutions to problems…

That is part of your job.

Telling them to trust you just because you are the expert is not the best motivation to persuade them to keep moving toward their ultimate goal.
The urgency surrounding the ultimate goal itself is the best tool for persuasion.
They need to be reminded that their initial goal is more important than any obstacle...


They will need something to regain perspective when problems arise...
Urgency is that something.

All you have to do is ask your client what the urgency is surrounding their goals up front.
No begging necessary when you have information to use. 



Disclaimer: If the person you are trying to persuade has no urgency....let that be a RED flag! When interviewing a client if you find they have zero urgency and you have attempted to create urgency and still "no dice"....they are likely not qualified to be your client at this moment in time.  It happens.  Please understand that what you do is VERY important.  You deserve to be out working with clients who are motivated and ready to meet you halfway to reach THEIR goals.  The same goes for your team members, employees, ect.... 









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