Competition and Cooperation.

The rules of competition fade when the competition gets personal.
Competition yields the best results when people compete to deliver a fair deal to the consumer.
A win-win.
This is true because ultimately the consumer makes the rules so long as they have options when choosing products and services.

And now more than ever... they do.

The goal should always be to create a win-win situation for you and your consumer.
Showing the customer a clear win-win scenario by being your partner will give you the best odds for being "picked".
With that in mind, you must constantly gauge what is going on in a situation to determine what tactics should be implemented to ensure everyone involved wins.
You should always ask yourself: "what tactics should I use in this situation to be picked?"

"What are the facts concerning resources and demand for those resources.?"

The fewer the resources, the more cooperation you want to display.
The more abundant the resources, the more competitive you may be able to be.(Depending on what side you are on)
In most situations, both cooperation and competitive negotiating  will yield the best results.
 

When things get personal:

Competition can be taken to extreems.

Perceived as a spiteful jab rather than a fair fight for "the win-win".
When a competition begins to feel like a fight for a win-lose...
Caveat emptor!
( let the buyer beware)

You may be engaging in a competition for who has the biggest ego.

Pride.
Me... Not you.
It is mine... You can not have it.
I don't care... It is the principal.
Me. Me. Me...

Cooperation is a fundamental component to HEALTHY competition.
When pride enters the situation you can bet that logical reasoning and any shot of a win-win situation have been eliminated as a potential outcome.
Here is the answer to keeping competition healthy:

Listen to each other.
Prove you have listened by repeating what you heard and how YOU interpreted what you heard.
Use the word "cooperate".
Say that you WANT to cooperate with the other person.

If you can't cooperate say WHY.
And the WHY is usually a lopsided deal where someone does not receive fairness.
Then say you want a win-win result. 


The consumer gravitates toward who they can TRUST in this economy of multiple choices for goods and services.

Connect people to the fairest outcome.
Connect with peoples perspectives by showing them you acknowledge those perspectives.


Be competitive ... by being cooperative.


Comments

Popular posts from this blog

It Takes Two to Tango

Follow Your Gut: The real reason why you can trust a "gut feeling"

To Grow Or To Stay