ATTENTION DECODED

The summer home buying and selling season is almost upon us, so now is the time to start laying the ground work with your online social media strategy in order to reap the rewards over the course of the season. While it's true in many industries, it's especially true in real estate that your activities will directly impact your results.  This includes everything from the value you deliver to your clients to the opportunities you create for yourself.  The name of the success game in real estate is to master the art of online lead generation, lead conversion, and lead advocates. Here are three simple tips to help you become a online social media Realtor master and absolutely knock it out of the part this home buying and selling season: I. Maximizing Lead Generation Obtaining leads is a must in real estate --- without a continual influx of leads, you are dead in the water.  Social media is a champ when it comes to lead generation.  When done right, it can g...

When it comes to being a Realtor, finding leads and building relationships are critical.  Most people now understand that online marketing and social media are amazing tools to assist with both. Most people, however, only think of Facebook and Twitter when you say "social media."  There is, in fact, another HUGE social media platform that can help expand your lead base and garner you even  more recognition...and that's Pinterest ! What Is Pinterest? Pinterest is a visual social media platform where you can "pin" ideas, inspirational quotes, videos, or photos covering a variety of topics on boards.  Side note --- on Pinterest you "pin", you don't "post." (kind of like how on Twitter you "tweet") Boards are mini-categories that you create on your Pinterest page and they can range from anything from "Things That are Blue" to "Songs From My Childhood."  You have absolute freedom to create boards on the t...

As any business owner will tell you, if you want to compete in today’s market, you must be online.  However, there is a huge difference between just being online and establishing an online presence – just being there won’t build your brand or garner you those coveted leads that are required for taking your business to the next level. In order to build a true presence, you must establish goals, create a roadmap, spend time building your various pages, channels and boards, and then tie them all together into a cohesive story that is shared with the world via your website.  And just simply having all the elements in place isn’t the final step….nope, to be truly successful you must nurture your online empire daily; interacting in two-way conversations, strengthening and building relationships with current and perspective customers. What…did you think it would be an easy task?  Not only does it require a great deal of time for planning, but a lot of effort m...