ATTENTION DECODED

You should start the habit of being aware on an entirely deeper level. So deep that you will have to not just see what it right in front of you. You should ask WHY. #1 Becoming more competitive in this economy where technology is king does not mean you will physically exerting more energy. #2 Technology is not something I care about. I only care about where people pay attention to products and services my clients need to sell. #3 People do not like online advertisements. They are interruptive and annoying. Stop paying for them. #4 If you do not speak directly to your consumer without advertising, they won't hire you. They won't hire you because people are buying based on trust. #5 Word of mouth is still the best way to sell. Word of mouth is happening online. #6 Time can't equal money to be rich. You need the newest, scariest, and most mysterious tools and software to scale your ability, to tell the truth. Systems that work today almost always involve...

 Dedicated to P.H - you are a hero Safety: This is about keeping you safe. I get a reminder of how dangerous life can be a few times a year because I work with so many people and I hear so many of their stories. I myself have been in dangerous situations, I maneuver them and I move on.  For some reason when it happens to me, I do not  feel  the same urgency as when I hear of a situation happening to someone else.  Some of you probably feel similarly, particularly if you have a natural tendency to protect. When danger happens to the people I know and care for, I need to talk about it. The thought of you being in danger and frightened will quickly have me arranging self-defense courses for 400 people! (I am thinking of this currently) The present environment: It is said that the amount of time we spend hearing and seeing tragedy on tv and online has desensitized us. It no doubt has. We can  scroll  through trag...

When you make a decision to become competitive, you should be aware of the mental work it will take.   When you make a decision to stay competitive you must embrace change and risk as the norm and stay ready. #1 Becoming more competitive in this economy where technology is king does not mean you will physically need to exert more energy, but you should.  #2 technology is not something to feel emotional about. Only care about where people pay attention and put yourself there. #3 people do not like online advertisements. They are interruptive and annoying. Stop paying for them. Just because you paid for them does not make them less annoying.  #4 if you do not speak directly to your consumer without selling, they won't hire you. They won't hire you because people are buying based on trust. Products are almost irrelevant in comparison. #5 word of mouth is still the best way to sell. Word of mouth is happening online.   #6 Time can't eq...

The Attention Revolution No I don't have advice on where you should buy leads. (that was an industry non specific statement) Glen Gary Glen Ross was made in 1992. If you are buying leads you better be living in 1992.  Historical facts: Businesses ruin every platform. Radio, TV, Billboards, Facebook... The list goes on.  How were these platforms ruined? Invasive spam pop-up impermissible advertising. Put shortly, companies annoyed everyone into not interacting with them by shoving their service or product in everyone's face.  You will watch the cascading effect of this as the years go on and Facebook, LinkedIn, Twitter, Snapchat, Instagram change. As a society we always start out interested in marketing if we want something. The problem is there are so many choices all marketing feels loud. Social media is where people pay attention. This makes it just media for marketers. The problem is it just means social for people and their...

The Vikings did... They set their ships on fire and burned them to the ground. The Vikings were known for conquering. Sometimes (ok all the time) things got very brutal in the process. Let's not go into detail on the pillaging. I want to tell you a story about ships is vitally important to your success today... The Viking longships were the first of their kind. While other explorers dared not cross the open ocean and lose sight of the shore, the Vikings sailed across the open dangerous waters into the unknown. Their ships were long, narrow and graceful.  They were nearly perfect in design and they got the Viking to their pillaging destinations time and again.  As soon as they landed, the Vikings did the unthinkable! They burned their ships. That's right they burned their only hope of ever leaving the unknown lands they landed on. This setting ablaze did two things... #1 it sent a message for miles that they had arrived and had burned ...

Poor treatment of people is an everyone problem. Our on-demand lifestyle has developed an unintended negative shift in society. The very products and software designed to bring us together have been used desensitized us on a subconscious level. Let us not forget that these platforms and products are just tools. We can use the same tools to bring the connection back. How to bring the human I-Thou connection back: Uber was started with so much character.  Regular people, driving regular people. How quickly we separate ourselves. On a recent trip to Manhattan, I Ubered  everywhere. Everyone does.  After my third ride with an Uber driver, I decided to comment on the energy I was picking up. The Uber driver seems scared.  I started the conversation by saying I think there is a problem with how Uber drivers are treated. A confused look came onto Miguel (the Uber drivers face)  A face that asked-- why would you care?...

Duck. Duck. Goose? Duck? What are you? That is the look I want to see on your clients face after they listen to you.  Below is the most common question you will get as a service provider. “Your competition will _______ , so why should I pick you.” - potential customer While I typically I never advise anyone I work with to dip down and entertain a direct answer to this controller question, today only I'll break my rule.  First the truth. My clients and potential clients (you) do not have this pressure packed phantom almighty person on your heels and waiting for you to drop a ball that is also non existent.  Reality is what you make it.  And now for another truth. I can't stop you from answering a question directly regardless of what I know to be best.  So if you are thinking of answering a question that puts you on the spot.  Here are the ground rules:  1. Prepare to handle yourself with a keen know...

The do not call list is not only a call list, it’s a call all the time list.  The list has been hacked by people that think sales as a trap is a reliable tactic. It is illegal and no one has stopped it.  Not because this is an impossible problem to solve, but because this is another problem that falls under the excuse of “it’s not my job”. Anything that crosses our path that is unwanted is an interruption.  When a stranger calls and assumes they deserve your attention, and then offers you an easy way to make 5k a month--they have interrupted you.  Cold callers bring no value to you. In our ecosystem, you are one click away from getting what you want.  It is called Amazon. It is called Ebay. It is called calling a friend. Who is this cold calling and terrible emailing sales tactic still working on?  Who isn’t frustrated by it?  Anyone? Sales as an occupation as it was defined 20 years ago is dead and if you ...