A New Authority on Sales Training
Duck. Duck. Goose? Duck? What are you? That is the look I want to see on your clients face after they listen to you. Below is the most common question you will get as a service provider. “Your competition will _______ , so why should I pick you.” - potential customer While I typically I never advise anyone I work with to dip down and entertain a direct answer to this controller question, today only I'll break my rule. First the truth. My clients and potential clients (you) do not have this pressure packed phantom almighty person on your heels and waiting for you to drop a ball that is also non existent. Reality is what you make it. And now for another truth. I can't stop you from answering a question directly regardless of what I know to be best. So if you are thinking of answering a question that puts you on the spot. Here are the ground rules: 1. Prepare to handle yourself with a keen know...