ATTENTION DECODED

"Does this client not know how hard I worked for them? I spent countless hours keeping this deal together and they “changed their mind”?   They had the nerve, after all my hard work to go and work with someone else after I did most of the work for the person who replaced me. How could they not understand all the time I sacrificed on their behalf? Do they just not care?!" Basically… We expect our effort, our sweat, and our time to count for something. The reality is your time and your effort will never mean as much to other people as it means to you. When it comes to legwork, and the physical labor of your work, no one (other than yourself) is going to understand the sacrifice. Remember the saying that lasted a really long time: “Don’t work hard! Work Smart!” You could pick in the past. You could make a decent living working really hard or working really smart. In the past. People have endless choices for who they can work with today. That is ...

If your primary job is to provide people with a personal service, you have likely experienced a disappearing client. Sometimes no communication is worse than unpleasant communication. At least with unpleasant communication you know where everyone stands which gives you a sense of direction. Assumptions most often occur when no one is talking, leaving you as your only point of reference. Assumptions create distance. Distance does not help productivity. Productivity is a fundamental necessity for success, especially in service industries. With trust, it is likely that a person is untrusting of you not because of you but something else making them uneasy. Discover what makes them uneasy. Did something happen to them in the past that the current situation reminds them of? Tell them you sense distance. Remind them you are their partner and tell them again what being a partner means to you. If you have an agreement with a client and they disappear it is natu...

 " If you build it, they will come." This is how business worked in America for a long time. A store would go up, and people would go to the store. There were fewer choices of stores to shop and spend money in. There were also fewer products to choose from. Customer service did not have to be a priority because customers had less places to take their money. The tables have turned over the past 50 years. Today you can go to millions of stores without leaving your couch. It is your choice, any and everything you could possibly want to buy is at your fingertips because of the Internet. This is a massive marketing challenge for even major name brands. So where does that leave the contractor/agent/freelancer? How can you compete with everyone else in a sea of consumer choices? How will you get prospect/clients to find you, much less pick you? Relying on “If you build it, they will come” does not work anymore. The rules that applied 100 years ago do n...

The law of attraction simply states: we attract what we think about, good or bad. There has been debate over this theory for a few centuries.   It is not easily testable because it is subjective by nature. But consider this: You were talking to someone and they brought up chocolate cake. Since the discussion you have been craving a piece of chocolate cake. If the only thing you truly want to do today has now become finding an amazing piece of chocolate cake, you will likely have a piece by the end of the day. That is a thought becoming a reality. Not everyone’s reality, but your reality.    It begins with the thought that you want a piece of cake. And before you know it, you are thinking: I need a piece of cake.   Once a want becomes a need , the law of attraction is a testable law for you . It still may not be practical or testable for everyone but for you it is.    When we convince ourselves we need something we have a m...