ATTENTION DECODED

Business slow? Want clients?  You have to start actively looking to solve people's problems. Look around you. Literally. Got snow? What can you do with snow to earn a persons attention by solving a problem? All you need is a shovel.  People who shovel other people's driveways have the right to ask the driveway owners if they wouldn't mind telling their neighbors you are taking on new clients. Then you thank them for letting you burn off some cabin fever. See... You only have two problems. #1 You have to get attention to prospect. #2 You need to get permission to get the right kind of attention. The east is covered in snow so my solution to your problem works today.  But what about when the snow melts?   Could you expect permission to ask for clients if you have no obvious cause to be in front of people? No.  That's why cold pitches don't work.  You need permission first then you can ask for attention.  You need permission before attention  makes s...

Balance Once you start performing well... The recruiters come out.  For those of us in sales, they seem to come in droves and most are shameless. They throw their best and highest offer  at you even if it means interrupting your day.  Frustrating as that may be can you blame them?  Here is the thing... Their best offer may not be anywhere close to what you really need.  So.... When they come you should their advances as both a compliment and a tell tale sign you have surpassed industry average preformance . That realization should be empowering.  If you do decide to entertain their pitches as to why you should jump on their bandwagon I encourage you to think before you jump.  The first thing a company tends to offer an agent is a higher commission split. This is tempting but the reality is... A higher commission split does not necessarily  mean more money. Why? Two rules: #1. Because everything in life weighs itself     out.  #2. Ev...