ATTENTION DECODED

Connection is Life. Be grateful. When we feel the people we are connected to need us desperately, it can be overwhelming. When demand for our time is higher than time allows we can feel exhausted and even frustrated by our lack of time supply. Sometimes even feeling resentful that so many demand so much. Ultimately today I realized, the aforementioned complaint is the most pathetic story that anyone in a leadership position could ever try to pass off as worthy of empathy. If you are perceiving your life situation as being needed you are still connected to the living. You are conscious of being needed by the world around you. You are one of the luckiest people there could be if your time is in high demand. Why am I being so harsh? Because harsh is determined by the things around you that you perceive. Today, I was visiting my grandmother in her nursing home. She is suffering from dementia and is frail. This is the polar opposite of the content of her character and he...

Reconnection When someone understands what you need it makes anything feel possible. I hope we are in that place.  I am so proud of the way my company started. I have been in the trenches with you and for you.  I promise it was and always will be work that is done all for you.  The way I see it... If we are both working hard to make you successful we will make it happen.  The blogs to come this second part of our year will be the summation of lessons I have learned on the road of scaling my own business.  You are free to take the advice I have bruised myself collecting for you. You can also brush off what doesn't resonate and collect your own growing pains on a path that makes more sense for you.  So long as your goal is to grow you are still in the right place.  So long as you are pushing your comfort zone to get somewhere you haven't been before... I am with you.  So let's begin...again. Forget everyt...

The summer home buying and selling season is almost upon us, so now is the time to start laying the ground work with your online social media strategy in order to reap the rewards over the course of the season. While it's true in many industries, it's especially true in real estate that your activities will directly impact your results.  This includes everything from the value you deliver to your clients to the opportunities you create for yourself.  The name of the success game in real estate is to master the art of online lead generation, lead conversion, and lead advocates. Here are three simple tips to help you become a online social media Realtor master and absolutely knock it out of the part this home buying and selling season: I. Maximizing Lead Generation Obtaining leads is a must in real estate --- without a continual influx of leads, you are dead in the water.  Social media is a champ when it comes to lead generation.  When done right, it can g...

When it comes to being a Realtor, finding leads and building relationships are critical.  Most people now understand that online marketing and social media are amazing tools to assist with both. Most people, however, only think of Facebook and Twitter when you say "social media."  There is, in fact, another HUGE social media platform that can help expand your lead base and garner you even  more recognition...and that's Pinterest ! What Is Pinterest? Pinterest is a visual social media platform where you can "pin" ideas, inspirational quotes, videos, or photos covering a variety of topics on boards.  Side note --- on Pinterest you "pin", you don't "post." (kind of like how on Twitter you "tweet") Boards are mini-categories that you create on your Pinterest page and they can range from anything from "Things That are Blue" to "Songs From My Childhood."  You have absolute freedom to create boards on the t...

As any business owner will tell you, if you want to compete in today’s market, you must be online.  However, there is a huge difference between just being online and establishing an online presence – just being there won’t build your brand or garner you those coveted leads that are required for taking your business to the next level. In order to build a true presence, you must establish goals, create a roadmap, spend time building your various pages, channels and boards, and then tie them all together into a cohesive story that is shared with the world via your website.  And just simply having all the elements in place isn’t the final step….nope, to be truly successful you must nurture your online empire daily; interacting in two-way conversations, strengthening and building relationships with current and perspective customers. What…did you think it would be an easy task?  Not only does it require a great deal of time for planning, but a lot of effort m...

Photo Credit: Stephen Bowler Lower your tolerance for making excuses.  At the very same time... I n the very same moment... Recognize when you are placing blame. Work actively and with purpose towards discovering answers to problems.  Solutions based thinking leads to productivity, wealth, happiness, success and sales. When you place blame you have jumped on the hamster wheel.  This does not mean that someone or something is not to blame... It just means the activity of “blame ” does more damage to your productivity than quitting. When we blame our hope is diminished.  Instead, just consider whatever happened... Something that just happened. No, it was not ideal. No it was not a happy ending. Remind yourself that every beginning starts because something else has ended. There is no more work to be done on the past other than learning from it.  Do you know anyone who dwelled on a past even...

Business slow? Want clients?  You have to start actively looking to solve people's problems. Look around you. Literally. Got snow? What can you do with snow to earn a persons attention by solving a problem? All you need is a shovel.  People who shovel other people's driveways have the right to ask the driveway owners if they wouldn't mind telling their neighbors you are taking on new clients. Then you thank them for letting you burn off some cabin fever. See... You only have two problems. #1 You have to get attention to prospect. #2 You need to get permission to get the right kind of attention. The east is covered in snow so my solution to your problem works today.  But what about when the snow melts?   Could you expect permission to ask for clients if you have no obvious cause to be in front of people? No.  That's why cold pitches don't work.  You need permission first then you can ask for attention.  You need permission before attention  makes s...