Prospect, Un-Interrupted: think like a prospect.

You have to be willing to do the difficult task of changing an approach to prospecting that loses more than it wins.

That sounds easier than it is because old habits die hard.

Even the bad ones we know do not help us reach our potential.

Interrupting prospects to get their attention no longer works because offers have become constant. 

Predictable. 

Become unpredictable by jumping with as much focused energy as you can into the shoes of the prospect you are attempting to talk to.

Learn to judge yourself just as they would when considering you for a candidate.

What you say out loud is for your message to be heard by someone other than you.

Yet how often do we attempt to start a conversation with us as the topic because of how we say something. 

Consider your audience—the prospect.

This should be easy because when you are not working, you are the prospect.

When you go online or leave the house, you are being attacked with prospecting sensory overload.

The world is a constant stream of interruption noise that has only one mission—to sell you something.

It is loud and it is constant.

So when you are out amongst this noise how do you stand out?

You present yourself in a way that asks permission to interrupt.

The marketing you do, others are doing.

The service you deliver makes you one of thousands.

Both of those things come after a prospect allows you to partner with them.

So in logical order, they cannot be what will set you apart when landing new business.

What will undeniably be the only way to ensure what you present to prospects is unique from your competition?

Your Personal approach through your words.

Conversational words that inspire action because you said them for your listener to invite you to say more.

Not what you say, but what they hear.

Words that are said so they are heard by exactly, only, and specifically for the individual you are speaking to in that moment.

This means you have to know about your listener.

This presents an initial problem when you are out prospecting.

You don’t know much about a new prospect.

This is why we avoid prospecting.

Because we do not know about a new prospect, how can we be sure what we say does not bother them? 

We know what happens if we bother people.

They reject us.  

Not really, they actually reject the prospecting process but they interpret the interruption as bothersome.  

A good place to start figuring out what approach would bother a prospect is to ask yourself the same question.

In the same situation…

What would bother you?

You may find your answer sounds a lot like what you have said to people up until now.

You may begin to see that your previous rejections by prospects were rejections of your approach rather than your topic.

Every random conversation you have will not always turn into an immediate client.

However, every conversation you have can develop into a client at some time if you start the relationship as a conversation... 

Rather than an interruption.