The secret art of persuasion.

There is an art to getting through to people.

The highest form of that art is getting through to a person without overpowering them.

Overpowering a person means scaring them into agreement.

Giving ultimatums.  

Using deception tactics.  

Or bragging to the point they where they start to belittle themselves if they don’t pick you.

There is zero talent in convincing a person you are right when you use any of the above methods.

Zero talent is anything that uses fear to persuade.

You do not want that brand name.

Every time you set out to persuade someone else you should start with the end in mind.

The end = a person changing their own mind because it is in their own best interest.  

It is in their best interest.

You do not matter.

Now—do you matter to me?  Of course you do.  Do you matter to you? Of course.

You just should not be the leading character in another person's story.  

Try and always remember that persuading another person of something is not about you.

When someone says “no” to something you propose you should never feel rejected because it is not you they are rejecting.

When people reject the things we advise they are merely rejecting how they think things will turn out if they say “yes”.

Their current thought process is telling them that “yes” does not work for them.

So they say “no”.   

This is why how you get to the end result matters.

Their thinking must change so they are able to say “yes” for them because of them.

The path along the way until the moment a person changes their perception.

That is what is important for persuasion.

A change in their thought process on the topic.

Decide that you need a person to change their own mind.

That is the first step.

That is beginning with the end in mind.

When people are in charge of their own decisions it empowers them.

When people see changing their mind is best for them and not you, they will be more likely to do it.

When you are a catalyst for a thought process shift.

You will not have to ask for anyone to change.

The change occurs when the persons thinking changes.

Persuasion is an art not because it requires you to tell someone what is best.

It is an art because it requires you to tell a story. 

A story about the person you are needing to change their own mind.