ATTENTION DECODED

Your product is not the “thing” you sell. If you sell houses…your product is not the house. It is you. Your service. More specifically, the way you provide your service. People who employ service people (you) do so because they want/need someone to solve their problem. Technically, they have the capacity to solve their own problem. But something about the situation feels to scary or cumbersome for them to confidently take on that endeavor alone. By the time the consumer reaches out to you, they already know that you professionally handle situations like theirs... They are not looking for you to list the features you provide. In fact, leading with that in a world where information is at everyone’s fingertips…could be a reason the do not pick you. They already know the features you can provide. That is why they are speaking to you. Features are common. Think about when you stay at a nice hotel. Do you need to read the book in yo...

There are two kinds of people. 1. People who find excuses 2. People who find a way Most days you will not know which person your are surrounded by. But when an obstacle presents itself… The true nature of a person is brought into the light. The difference between the two types of people is visible in the way they handle a situation. Take the following obstacles for example… Obstacle Scenario #1: There are no monetary resources left to invest in a needed marketing campaign to generate new leads... Some will use this as an excuse to quit. Others will double the investment by changing the payment type. Paying for the campaign in sweat. Sweat equity . Paying for the campaign by means of investing their personal time. Obstacle Scenario #2: There are not enough people who desire their product enough to want to spend money on the product/service. ...

It doesn’t matter what location you work in. Or how many referrals your best clients send on your behalf. It does NOT matter that you are consistent. That you go above and beyond in your service. Or, that you make the average freelancer/contractor look like an amateur. It doesn’t matter. There will always be someone who asks you to take a commission cut. There isn’t a set quota for how many prospective clients you will have to deal with and never have to deal with again after that imaginary number is met. There will always be another client who asks you to take less.   Even after you build a loud and proud reputation for never agreeing to take a cut in commission… There will still be people asking you to take less.   The title of this is “End the haggle over your commission for good”  The operative word is “Haggle”. To Haggle: dispute or bargain persistently, especially over the cost of something. There is one way to p...

    “A gut feeling is instinctual.” It is either good or bad. That is often as deep as the explanation goes. We are going to go further so you can trust yourself even more… When you feel something in the pit of your stomach that is your bodies reaction to a stimuli that reminds you of everything you have come to know thus far in your life. All in a fraction of a second…whew! Everything that has ever happened to you has been stored in the Cortical Networks of your brain. And your brain sends a message to your stomach. The head makes decisions about a situation, and prompts you to pay attention. But the head is smart (redundant I know) The head is so smart it knows that it will out think itself I it doesn’t enlist help from the part of you incapable of doubt… And with your best interest in mind, the brain sends a command out. To your gut. By sending the memory related information to your stomach. Figuratively conceptualized as ...

Getting your clients on the same page can be a challenge. It can be similar to teaching a couple how to dance. You can have the best music in the world. Provide the best stage. Showcase the dance floor with beautiful mood lighting. But if the two dancers refuse to tango together… There will be no dance. To have a Tango dance there have to be two partners dancing in sync with each other. Can you picture a Tango where the two partners both try and lead? Or worse, where no one leads? That is what it feels like where you have clients who are not on the same page for what is important when buying a home together. They often will look at you their agent and say the reason they cant make it to the “grand finally” is because of your failure at instruction. You should know better than to believe that . You cannot force a couple dance together. Similarly, you cannot complete a transaction with o...

I am arguably the main reason when you get knocked down…you will not stay down. I am elastic. I have the capacity to help you recover from difficulties. And once I recover you… I come back even stronger to support you. I do not let failure overcome me. I regulate your emotions. I exist only to provide you with clarity. I will not let you quit. Even after misfortune, I will show you how to soldier on. I can change the course of your future. I can show you how to adapt to abrupt changes. Adversity is something I expect from life, and am unafraid of. I accept that fear is a part of life, and will help you face your fears. I will help you build skill to get you through hardships. Once you make me a part of your life I will not leave you. I will take the pain out of loss and turn it into motivation to win. I am your most supportive habit. My goal is for you to persevere. I will be your hero if you will be a champion of my cause...